Room To Host
To launch KitchenAid's newest collection of appliances, we created an experience that celebrated more than cooking, it celebrated the joy of gathering. Room to Host was a limited-time sweepstakes that gave guests the opportunity to win an all inclusive Friendsgiving inspired dining experience inside a custom designed pop-up kitchen and dining space in the heart of SoHo, New York.
As the Designer, I led the creative vision for the environment, designing all touch points of the space to feel warm and elevated. I also served as the Art Director across the campaigns photography, shaping the visual storytelling for creative content, including the celebrity campaign featuring Antoni Porowski.
Client: KitchenAid
Agency: Colle McVoy
Creative Director: Andrew Miller
Producer: Laurel Bekke, Jem Akhimien
Senior Designer / Art Director / Stylist: Sabrina Peitz
Photographer / Videographer / Editor: Carl Martin
THE SPACE
Photographer Carl Martin
photos of the space?