Room To Host

To launch KitchenAid's newest collection of appliances, we created an experience that celebrated more than cooking, it celebrated the joy of gathering. Room to Host was a limited-time sweepstakes that gave guests the opportunity to win an all inclusive Friendsgiving inspired dining experience inside a custom designed pop-up kitchen and dining space in the heart of SoHo, New York.

As the Designer, I led the creative vision for the environment, designing all touch points of the space to feel warm and elevated. I also served as the Art Director across the campaigns photography, shaping the visual storytelling for creative content, including the celebrity campaign featuring Antoni Porowski.

Client: KitchenAid

Agency: Colle McVoy

Creative Director: Andrew Miller

Producer: Laurel Bekke, Jem Akhimien

Senior Designer / Art Director / Stylist: Sabrina Peitz

Photographer / Videographer / Editor: Carl Martin

THE SPACE
woman holding up a shield to block out the sun near a concrete building

Photographer Carl Martin

portrait of a woman with an orange veil over her face

photos of the space?

Brand Experience

Art Direction

203 Issue

AFROPUNK

Olivia Rodrigo